About Amplify

Amplify is building a decentralized organisation, governed by our community. Our AmplifyLink tools are now free to use for everyone, everywhere.

The Amplify family

AmplifyLink Logo
Designed to empower artists to take control of their marketing. AmplifyLink is a free smart link and marketing platform that allows artists to promote their music, gigs and merch. Engage your fans, grow your audience and get paid with our tools.
AmplifyYou Logo
A global community of members (artists, promoters and fans) who want to drive positive change in the music industry. AmplifyYou is made up of our Discord, newsletter, social media channels and editorial hub.
AmplifyLive Logo
Earn a sustainable income from what you love. A Web3 powered platform that enables investment in gigs to provide long-term sustainable income for the music industry. Combining the latest Web3 technology (DeFi, NFTs, custodial wallets), we're changing the way the industry earns.

Amplify's vision

To build the new music economy, putting musicians, promoters and fans at the heart, enabling them to earn sustainable income through AmplifyLive even after the gig has ended.

How and why?

Our model will take advantage of fast-developing Web3 tools and platforms including NFTs, DeFi, and self custodian wallets. We will earn the right from our community to introduce these tools in easy-to-understand ways, enabling all of us to benefit from these solutions, not just the tech-savvy.

This starts with us removing the barrier of payment for AmplifyLink. We want you to use our tools to grow your audiences and revenues.

We do have an ‘ask’ though, we would like you to join our community on Discord and share your experiences, adding value to our community.

Join us on Discord

In the coming months, we will be launching our governance and access token, distributing this to our active community members based on their contributions. Help us shape this community and you will be rewarded. We need Ambassadors across the globe to share in our vision.

Amplify Genesis NFT

We have Founding Member NFTs available for those who would like to be Amplify founding community members. There will only ever be 1808 of these. Ownership guarantees you a voice in our community as well as VIP access to all our AmplifyLive gigs, you will also have your name engraved on the Amplify Chapel slate that we own in rural Wales.


  • VIP access to all events
  • Annual private Amplify party
  • Name etched on the Amplify Chapel (real and metaverse!)
  • Make history by changing how musicians earn

This is the start of the new music community